Understanding Digital Asset Management

What are digital assets? Do you know? Companies these days focus on securing all types of assets from computers to customer lists to digital assets. Digital assets cover everything from photographs to videos to presentations and more, any digital media that can benefit the company, help it grow and help it achieve success moving forward.

Digital Asset Management, also known as DAM, is an online solution which provides companies with the ability to organise, store, share and search their digital content easily and effectively. DAM is easy to use and has been designed this way to cater to all users. Because you own a company and you know you need video content to reach your entire customer base, doesn’t mean you are an IT wizard, therefore the system is quick and easy to use and designed to save you time and energy in the long run.

Digital asset management helps you manage your digital library, which is probably constantly growing. Companies these days understand that they cannot just write an article or a blog and expect to reach all their clients, at the same time, they cannot just do flyers or pamphlets like in the old days and drop them through letterboxes. In order to reach your entire customer base, you need to make use of video, catching that percentage of client that will watch a video review on a product rather than read about it. This can make a big difference on whether you secure the sale or your potential client buys from one of your competitors, who do offer video reviews.

With digital asset management solutions you can choose who gains access to the files, who can make changes, etc. Chances are you are going to want to give your employees access to certain files, these may be training videos, for example or presentations on certain products so they can gain insight and provide your clients with superior service. There are also video files you are going to want to make available to your clients. You will have the ability to decide and determine who gets to see what, digital asset management so you remain in control of your video library at all times.

There are a number of benefits and this is why digital asset management solutions is growing in demand daily. There are a number of companies offering this online services and you will want to do some homework and research to ensure you choose the best match that meets your unique needs and budget moving forward. You want to choose a company you feel confident using.

One of the benefits that digital asset management is growing so big on a global scale is because it is hosted in the cloud. This gives companies full access to their digital library at any time and from anywhere. This also ensures that clients can gain access to the videos they want to watch from anywhere.

Further, the videos can be played on any device, which is a major benefit these days as the number of mobile users continues to grow daily. People aren’t only watching videos on their PC’s anymore. They are watching on internet abled televisions, laptops, tablets and smart phones.

The system can be implemented into your current software with ease and the benefit to this is that you always have a back up solution of your digital media. The digital asset management software ensures you never lose your files and can access them as you need to with ease and confidence.

Imagen Ltd is a platform for businesses helping them engage with their customers through video. This well-established company has over twenty years of industry knowledge and experience when it comes to video management.